Ideation Methods 2: Image Inspiration

Strong ideation can take many forms, and involve many different techniques and approaches.  Knowing which methods to use for certain types of innovation initiatives and problems can be a challenge.  Some methods are well suited for complex technical challenges, while others are better suited for aesthetic or form challenges.  Some approaches work reasonably well on an individual basis, while others are most effective in a group setting.  I will devote a series of posts to discussing various ideation techniques I’ve found effective, how to do them, and when to use them.

The second ideation method I will discuss is a technique I call ‘image inspiration’. The basic concept of image inspiration is to present unusual or thought provoking images to inspire creative thought and to push participants to contribute ideas outside of their normal thinking on the subject.    The goal of the exercise is to get several ideas on paper, either in text of sketch form.

Methods.  There are several methods that work well for this technique, and you should adjust the methodology based on the personality of the group and the subject area of your ideation.  For any method, the facilitator should introduce the problem/challenge and pace the event.  Remember to focus on generating a large quantity of ideas, and use a timer to instill a sense of urgency for participants to create ideas quickly. 

Various Images used in a recent Ideation Event

Example Method 1: Personally, my favorite form of ‘image inspiration’ involves the use of a projector to project several images onto a wall or screen.  Select a blend of images that are both related (not too directly) and unrelated to the ideation topic.  Put the images into Powerpoint or some similar software and just cycle them through ever several seconds.  Have participants write down an idea (or sketch) inspired by, or somehow tied to each image.  You can use pretty much any interesting images that you like; for example, in a recent ideation event about insulation, I used images of a glacier, stained glass windows, a medieval fort, a porcupine, Lego blocks, a greenhouse, a bomb suit, and several others.  

Variation: Display several images at once and then have the participants create an idea which combines elements of at least two images.  Give a prize for combining elements from the most different images into a relevant idea.

Example Method 2: Without a projector, simply print images and distribute them to the group.  Each participant may work on ideas inspired by a different image; then have them swap images and keep going.  Similar to the variation of Method 1, you can have participants draw two or more images, and form ideas that combine them in some way.

When to use: Image inspiration is a great way to reinvigorate an ideation session that is starting to lull.  Use it to pump energy back into the group, and push new ideas.  It’s a good method to use when participants are getting a bit tired, or the ideas aren’t flowing.  This technique can also be effective for single person brainstorming.

When not to use: I would not recommend starting an ideation event with this technique, unless you are using it as a warm up activity.  It’s a better technique to use after a number of the more obvious ideas have already been identified.

Selecting Images: You can select images for a specific event, or, if you ideate frequently, you could build a library of interesting images that can be used over and over.  Google images and similar sites offer a wealth of images to choose from.